What is Coaching?


Why Coaching?

In business, many individuals are under the mistaken notion that only low performers need coaches. This is a common myth. Can you imagine any Olympic athlete or professional sports team at any level not having a coach? Or what about superstars in the creative fields such as music, art, and acting not having any guidance along the way? Ridiculous, right? Coaches add value by helping people sharpen focus, increase discipline, refine skills, and elevate performance. Having a strong coach at one’s side helps talented individuals and teams go from good to great (and stay that way). In business, coaches help professionals at all levels from the front-lines to the C-suite increase their productivity, change habits, increase personal effectiveness, expand their capabilities and capacity to handle complex problems and situations.


What is Coaching?

We embrace the International Coach Federation (ICF) definition of coaching where coaching is described as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

As such, our coaches focus on:

  • Helping clients discover, clarify, and align their actions with they want to achieve
  • Encouraging a powerful process of self-discovery
  • Eliciting client-generated solutions and strategies
  • Supporting clients in holding themselves accountable

To learn more about our individual coaching packages, click here


What is Group Coaching?

Group Coaching is a facilitated group process lead by a professional coach and created with the intention of maximizing the combined energy, experience and wisdom of individuals who choose to join and participate in order to achieve individual and shared goals. The added benefits of group coaching vs. individual coaching are having a strong network of support and accountability as well as access to additional resources for reaching your goals.

To learn more about our group coaching programs, click here.


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What Coaching Is and Is Not

Coaching is often confused with other helping professions. There are some important distinctions between them with regards to their primary orientation and their focus.

Coaching is not counseling (therapy). Coaching is primarily has a future-focused orientation. Professional coaching is a distinctive discipline that is focused on an individual’s or group’s development for attaining a desired goal. Coaching is focused on understanding and clarifying where a client wants to go vs. where they are now and then assisting them in cultivating the necessary mindset, identifying and taking necessary actions to help them get to their destination. The process typically is self-driven (by the client) and includes anticipating obstacles and navigating along the way.

Counseling (therapy) is primarily a past-focused orientation. Its primary emphasis is on healing and typically involves addressing the roots of psychological trauma, mental illness, or chronic emotional pain for individuals, couples, and family relationships that are interfering with healthy functioning in the present.

Consulting has a temporal-focused orientation; the past, present, and future. A consultant offers specialized knowledge and a body of expertise and is asked to diagnose a situation, prescribe and then implement the solution. As such, it often involves hands-on assistance in helping an individual, team, or organization reach its objectives. However, some consultants utilize a “coach approach” in working with their clients; that is to say they utilize a facilitative style to help clients solve their own problems.

Mentoring primarily has a present and future-focused orientation. Like consultants, mentors possess specialized knowledge and their aim is to share their wisdom and guidance with mentees based on their personal experiences. They may also actively “sponsor” or advocate for a mentee in order to help them get ahead. As with consultants, they may utilize a coach approach as well in working with their mentees.